Posted on January 08, 2020 at 5:09 PM
2019 was a funny old year for house sales. We had a number of reasons causing a lack of uncertainty for buyers and sellers alike – no need to mention those again as I think we all have heard enough of the B word for now. There was a shortage of stock yet some houses remained unsold even though there seemed to be quite a number of decisive buyers out there as 2019 drew to a close snapping up what little supply there was. So, did your house remain one of the few that seemed to be “stuck”? You drive around and see sold signs everywhere you look. You feel frustrated and wonder why haven’t I sold, should I change agents?
As a new year starts it’s a question being asked by many sellers. As an estate agent, it would be easy to just say yes to gain your business but I also want you to sell your home so before you do anything, have a look at the following three P’s that will impact on you achieving a successful sale:
It’s easy to be blinded by pound signs if you’ve had a number of valuations and have decided to go with the highest option but is this always realistic? There has been a lot of discussion in the industry in recent months about over-valuing to secure business being tantamount to fraud with agents then whittling away at your original price at a later date just to secure your business now. Do you think your property is fairly priced? That’s not the same as what you want or need to sell it for. Look at what your direct competition is – remember buyers will be doing exactly that and comparing what each offers in terms of value for money. If you are the most expensive, ask yourself why? What are you offering that the other properties don’t and is the cost difference justifiable?
So you go to a car show room to look at a new car and a show home to buy a new build house, you visit sparkly department stores to look at new furniture. Think about your house then in terms of the “second hand” marketplace. Do you want to appear like the bargain basement outlet or a pre-loved and well maintained classic? Cast a harsh eye over everything. Do you need to de-clutter? Can you lose the debris that has been deposited in same old corner of the kitchen? Can you hide the bottles of shampoo round the bath? Are your bedrooms looking tidy, fresh and co-ordinated? Even if it is a struggle to hide all the day to day evidence of every day life, you can make sure your windows sparkle, your garden is well maintained and everywhere feels clean and fresh. Try and see what your potential buyer can see and how they would view your home as their next move.
This is down to your agent but do ask the following questions. Where is your property being promoted? How big is their mailing list? Which websites do they use? What printed publications are used? Whilst the Millennials would only consider the internet as the way to find a property, there is still a buoyant market place for Generation X and even more so the Baby Boomers who still go to their local property press to see what’s out there for their next move to downsize and retire to. Also, has your agent asked you what you want to buy next? They should be as interested in your next home and what they can offer you as the properties they have to sell. After all this is how they look after their other buyers that could be waiting there to view your home? Have you got a For Sale board? Never underestimate the coverage this can bring and the number of drive-by sales this can generate.
So how does this compare to your current offering? Anything you need to change yet?
Next thing to think about is why did you chose your current agent? Was it because:
Highest valuation – Unfortunately a lot of agents tell you what you want to hear. What do you now think it’s worth? Maybe test the market for a short period of time at a higher price if you must, but be prepared to act swiftly should you not be getting those calls for viewing requests in the first few weeks.
Lowest fee – A low fee / fixed price / pay upfront agent will often have to cut service- this could be in how they advertise, the staff they employ or the after sales service they offer. Are you really happy to do it in a way that leaves you floundering to sell. If you are paying upfront, ask yourself how motivated that agent will be to sell when you have to pay their fee regardless. There is a reason agents who have been around a while with good service ratings offer a “No sale- no fee” package. You wouldn’t pay for a haircut before you saw the end result, why would you even consider that for your biggest asset!
Current service levels – Do you like your agent and the service provided so far? Are you getting viewings and feedback afterwards? Are they making suggestions on how to move things forward? You may not like the ideas but at least they are trying to offer solutions.
No agent can guarantee to sell your home but at the very least they can promise to try. Here at YHomes we believe we can offer that. We try our hardest and this is reflected in our levels of repeat business and client testimonials. This isn’t to suggest your current estate agent is poor, just hopefully offering a solution as to why you haven’t yet sold.
As a new year begins, so does the renewed energy of people looking to make 2020 the year they secure their next home and that could be yours. Would a new start and a new agent with a fresh approach help you sell? Let me know, we are here and happy to help!
Estate agent fee
Estate Agent Fee (+ vat)
Y Homes Fee (+ vat)
Estate Agent Fee (inc vat)
Estate Agent Fee (inc vat)